As stated on the home page, we’ve always favoured simple, legible, obvious design. Most websites tend to look the same as each other, often at the expense of the user experience, in my view. I particularly like this quote:
Decoration for its own sake, often to satisfy the vanity of the designer, goes counter to Brutalist Web Design. Such needless decoration distracts the visitor from the reason for visiting and makes the content secondary.
I couldn’t agree more.